The Label

Alpa & Reena - The bespoke label incepted and conceptualized by the sister team has evolved to become a well-regarded and desirable brand. A brand that showcases couture & prêt women’s wear ensembles.  A repertoire that incorporates skills of the finest textiles, detailed embroidery and tailoring. 

Over the last 20 years, Alpa & Reena have built a strong institution by working closely with the best craftsmen and weavers across the country and constantly striving to preserve handicraft practices, and empower local rural communities. The constantly evolving and expanding started as a hobby which bordered on a passion for designing garments that amalgamate the essence of the indian woman in a rapidly evolving world of high fashion. Each ensemble is elegantly adorned to enhance and celebrate the modern woman.

The label has a sizeable contribution in creating some noteworthy red carpet looks for the Bollywood community. Their entire spectrum of fusion wear has been spotted by several film and television personalities.

Alpa & Reena have showcased their collections at various fashion events as well as some beautifully conceptualized trunk shows in India and overseas. The obsession with the bespoke experience and a continuously updated collection, has led them to a dedicated fan base in India & abroad.

Keeping the designs chic and timeless, the style of the sisters can be best described as Modern Classism. Whether it’s a personal rendezvous or a professional tete a tete, your search for the perfect outfit would certainly be met at ‘Alpa & Reena’.